{"id":439,"date":"2024-06-09T10:34:16","date_gmt":"2024-06-09T07:04:16","guid":{"rendered":"https:\/\/atlasrayn.com\/new\/?p=439"},"modified":"2024-08-16T13:58:44","modified_gmt":"2024-08-16T10:28:44","slug":"%d8%af%db%8c%d8%ac%db%8c%d8%aa%d8%a7%d9%84-%d9%85%d8%a7%d8%b1%da%a9%d8%aa%db%8c%d9%86%da%af-%d8%a2%d9%85%d9%88%d8%b2%d8%b4-%d8%a8%d8%a7%d8%b2%d8%a7%d8%b1%db%8c%d8%a7%d8%a8%db%8c-%d8%af%db%8c%d8%ac","status":"publish","type":"post","link":"https:\/\/atlasrayn.com\/tu\/2024\/06\/09\/%d8%af%db%8c%d8%ac%db%8c%d8%aa%d8%a7%d9%84-%d9%85%d8%a7%d8%b1%da%a9%d8%aa%db%8c%d9%86%da%af-%d8%a2%d9%85%d9%88%d8%b2%d8%b4-%d8%a8%d8%a7%d8%b2%d8%a7%d8%b1%db%8c%d8%a7%d8%a8%db%8c-%d8%af%db%8c%d8%ac\/","title":{"rendered":"Dijital pazarlama Dijital pazarlama e\u011fitimi"},"content":{"rendered":"

Dijital pazarlama veya dijital pazarlama terimi, yirmi y\u0131l \u00f6ncesinden bu yana pazarlama y\u00f6netimi ve reklam y\u00f6netiminin bir alt k\u00fcmesi olarak an\u0131l\u0131yor. Ancak son y\u0131llarda bilgi teknolojisinin geli\u015fmesi, kullan\u0131c\u0131lar\u0131n ortalama \u00e7evrimi\u00e7i kalma s\u00fcresinin artmas\u0131, cep telefonu kullan\u0131m\u0131n\u0131n yayg\u0131nla\u015fmas\u0131 ve d\u00fcnyada internetin penetrasyon oran\u0131n\u0131n artmas\u0131 nedeniyle g\u00fcn\u00fcm\u00fczde ba\u011f\u0131ms\u0131z bir bilgi olarak kabul edilmektedir. ve uzmanl\u0131k. G\u00fcn\u00fcm\u00fczde dijital pazarlama alan\u0131 \u00fcniversitelerde yerini a\u00e7m\u0131\u015f olup, hatta d\u00fcnyadaki bir\u00e7ok \u00fcniversitede dijital pazarlama ve internet pazarlamas\u0131 y\u00fcksek lisans d\u00fczeyinde verilmektedir.<\/p>\n

Dijital pazarlaman\u0131n tan\u0131m\u0131<\/p>\n

Dijital pazarlaman\u0131n anlam\u0131 konusunda fikir birli\u011fi yoktur. Farkl\u0131 insanlar dijital pazarlama terimini farkl\u0131 \u015fekillerde kullan\u0131rlar. Ancak g\u00f6r\u00fcnen o ki dijital pazarlama terimini kullananlar\u0131n \u00e7o\u011funun akl\u0131nda \u015fu iki kavramdan biri var:<\/p>\n

Dijital pazarlama \u0130lk yakla\u015f\u0131m<\/p>\n

Bu yakla\u015f\u0131mda dijital pazarlaman\u0131n anlam\u0131, pazarlaman\u0131n anlam\u0131ndan yola \u00e7\u0131k\u0131larak tan\u0131mlan\u0131r.<\/p>\n

Dedikleri gibi: Pazarlamada her \u015fey yap\u0131l\u0131r, dijital ara\u00e7larla yap\u0131l\u0131rsa dijital pazarlaman\u0131n bir par\u00e7as\u0131d\u0131r.<\/p>\n

Reklam pazarlaman\u0131n bir par\u00e7as\u0131 m\u0131? E\u011fer \u00f6yleyse, o zaman dijital ara\u00e7larla reklam yapmak dijital pazarlaman\u0131n bir par\u00e7as\u0131d\u0131r.<\/p>\n

Pazar ara\u015ft\u0131rmas\u0131 pazarlaman\u0131n bir par\u00e7as\u0131 m\u0131? \u00d6yle oldu\u011funda, dijital ara\u00e7larla pazar ara\u015ft\u0131rmas\u0131 dijital pazarlaman\u0131n bir par\u00e7as\u0131d\u0131r.<\/p>\n

T\u00fcketici davran\u0131\u015f\u0131 ara\u015ft\u0131rmas\u0131 pazarlaman\u0131n bir par\u00e7as\u0131 m\u0131? \u00d6yle oldu\u011funda, dijital ara\u00e7lar\u0131 kullanarak t\u00fcketici davran\u0131\u015f\u0131n\u0131 incelemek dijital pazarlaman\u0131n bir par\u00e7as\u0131d\u0131r.<\/p>\n

Yani genel olarak bir dijital pazarlamac\u0131n\u0131n g\u00f6revlerini bilmek ve dijital pazarlaman\u0131n neler i\u00e7erdi\u011fini bilmek istiyorsak, bir pazarlama uzman\u0131n\u0131n g\u00f6revlerini incelemek ve ayn\u0131 g\u00f6revleri dijital ara\u00e7lar\u0131 kullanarak yapmas\u0131 yeterlidir.<\/p>\n

Ancak dijital pazarlama kavram\u0131n\u0131 tan\u0131mlamak i\u00e7in mevcut tek yakla\u015f\u0131m bu de\u011fildir. Di\u011fer bir yakla\u015f\u0131m ise dijital pazarlamay\u0131 bir dizi ara\u00e7 ve teknik olarak g\u00f6rmektir. Dijital pazarlama ve i\u00e7erik stratejisi alan\u0131nda en yetkili sitelerden biri olarak kabul edilen HubSpot da dahil olmak \u00fczere bir\u00e7ok dijital pazarlama e\u011fitim sitesi bu yakla\u015f\u0131m\u0131 kullan\u0131yor:<\/p>\n

Dijital pazarlama \u0130kinci yakla\u015f\u0131m<\/p>\n

Dijital pazarlaman\u0131n anlam\u0131ndan bahsetmeye \u00e7al\u0131\u015fmak yerine dijital pazarlama ara\u00e7 ve tekniklerini s\u0131ralamak yeterlidir. O halde \u015funu s\u00f6yleyebiliriz: dijital pazarlama, t\u00fcm bu ara\u00e7lar ve bu ara\u00e7larla yap\u0131lan \u00e7al\u0131\u015fmalar anlam\u0131na gelir.<\/p>\n

Bu y\u00f6ntemle dijital pazarlaman\u0131n bir tak\u0131m ara\u00e7 ve tekni\u011fe hakim olmak anlam\u0131na geldi\u011fi s\u00f6ylenebilir; SEO ve e-posta pazarlamas\u0131ndan i\u00e7erik stratejisine ve sosyal medya kullan\u0131m\u0131na kadar. T\u0131klama reklamlar\u0131ndan mobil pazarlamaya, dijital alanda i\u00e7erik \u00fcretimi ve ba\u011fl\u0131 kurulu\u015f pazarlamas\u0131na kadar.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dijital pazarlama veya dijital pazarlama terimi, yirmi y\u0131l \u00f6ncesinden bu yana pazarlama y\u00f6netimi ve reklam y\u00f6netiminin bir alt k\u00fcmesi olarak an\u0131l\u0131yor. Ancak son y\u0131llarda bilgi teknolojisinin geli\u015fmesi, kullan\u0131c\u0131lar\u0131n ortalama \u00e7evrimi\u00e7i kalma s\u00fcresinin artmas\u0131, cep telefonu kullan\u0131m\u0131n\u0131n yayg\u0131nla\u015fmas\u0131 ve d\u00fcnyada internetin penetrasyon oran\u0131n\u0131n artmas\u0131 nedeniyle g\u00fcn\u00fcm\u00fczde ba\u011f\u0131ms\u0131z bir bilgi olarak kabul edilmektedir. ve uzmanl\u0131k. G\u00fcn\u00fcm\u00fczde dijital pazarlama alan\u0131 \u00fcniversitelerde yerini a\u00e7m\u0131\u015f olup, hatta d\u00fcnyadaki bir\u00e7ok \u00fcniversitede dijital pazarlama ve internet pazarlamas\u0131 y\u00fcksek lisans d\u00fczeyinde verilmektedir.<\/p>\n","protected":false},"author":1,"featured_media":205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[17,14],"class_list":["post-439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-9","tag-17","tag-14"],"yoast_head":"\nDijital pazarlama Dijital pazarlama e\u011fitimi - Atlas Rayn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atlasrayn.com\/tu\/2024\/06\/09\/\u062f\u06cc\u062c\u06cc\u062a\u0627\u0644-\u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af-\u0622\u0645\u0648\u0632\u0634-\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc-\u062f\u06cc\u062c\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dijital pazarlama Dijital pazarlama e\u011fitimi - Atlas Rayn\" \/>\n<meta property=\"og:description\" content=\"Dijital pazarlama veya dijital pazarlama terimi, yirmi y\u0131l \u00f6ncesinden bu yana pazarlama y\u00f6netimi ve reklam y\u00f6netiminin bir alt k\u00fcmesi olarak an\u0131l\u0131yor. 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